B2B (business to business) refers to commerce in which one company sells products or services to another company, such as accounting software sold to a firm or raw materials sold to a manufacturer.
Why it matters
B2B sales usually involve fewer buyers, higher prices, longer decisions and several people who must approve a purchase. Contracts, invoices, integrations and service levels matter more than impulse appeal, and customer relationships often last for years.
Example
A company sells payroll software to businesses at 6 USD per employee per month. A buyer with 150 staff pays 900 USD monthly, after a demo, a security review and sign-off from finance and IT. The sale may take weeks, but the account can stay for years.
Common mistakes
- Using consumer-style marketing for a buyer who needs proof, security details and references.
- Ignoring the difference between the user and the person who signs the contract.
- Underestimating how long the sales cycle takes when planning cash flow.
Related
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यह पेज सामान्य जानकारी है, जिसे हमारी संपादकीय टीम ने लिखा है और दस्तावेज़ीकरण बदलने पर अपडेट किया जाता है। सर्वर और प्रदाता अलग-अलग होते हैं, इसलिए बदलाव पहले सुरक्षित तरीके से जाँचें। देखें: संपादकीय नीति और अस्वीकरण.