Business & Product: glossary terms

Business, SaaS and e-commerce terms used by founders, product teams and online sellers.

शब्दकोश · बिज़नेस और प्रोडक्टActivation RateActivation rate is the percentage of new users who reach a defined milestone showing they have experienced the product's core value.शब्दकोश · बिज़नेस और प्रोडक्टAgileAgile is an approach to building products in small increments, gathering feedback often and adapting plans instead of following a fixed upfront plan.शब्दकोश · बिज़नेस और प्रोडक्टAOV (Average Order Value)AOV is the average amount a customer spends per order, calculated as total revenue divided by the number of orders in a period.शब्दकोश · बिज़नेस और प्रोडक्टARPU (Average Revenue Per User)ARPU is the average revenue a business earns from each user or customer over a set period, found by dividing total revenue by user count.शब्दकोश · बिज़नेस और प्रोडक्टARR (Annual Recurring Revenue)ARR is the yearly value of a business's recurring subscription revenue, often calculated as monthly recurring revenue multiplied by twelve.शब्दकोश · बिज़नेस और प्रोडक्टB2B (Business to Business)B2B describes a company that sells products or services to other businesses rather than to individual consumers.शब्दकोश · बिज़नेस और प्रोडक्टB2C (Business to Consumer)B2C describes a business that sells directly to individual consumers for their personal use, whether online or in physical stores.शब्दकोश · बिज़नेस और प्रोडक्टBootstrappingBootstrapping is building a company using personal savings and revenue from customers instead of outside investment.शब्दकोश · बिज़नेस और प्रोडक्टBurn RateBurn rate is the speed at which a company spends its cash reserves, usually measured per month, and it determines how long its runway lasts.शब्दकोश · बिज़नेस और प्रोडक्टBuyer PersonaA buyer persona is a research-based, semi-fictional profile of a typical customer, describing goals, challenges and behaviour to guide decisions.शब्दकोश · बिज़नेस और प्रोडक्टCAC (Customer Acquisition Cost)CAC is the average cost of winning one new customer, calculated by dividing sales and marketing spend by the number of customers gained.शब्दकोश · बिज़नेस और प्रोडक्टCart AbandonmentCart abandonment is when a shopper adds items to an online cart or starts checkout but leaves the website without completing the purchase.शब्दकोश · बिज़नेस और प्रोडक्टChargebackA chargeback is a forced reversal of a card payment, initiated by the cardholder's bank after the customer disputes the transaction.शब्दकोश · बिज़नेस और प्रोडक्टChurn RateChurn rate is the percentage of customers or revenue lost over a period, such as a month, because people cancel or stop using a product.शब्दकोश · बिज़नेस और प्रोडक्टCohort AnalysisCohort analysis groups users by a shared starting point, such as signup month, and tracks how each group behaves over time to reveal trends.शब्दकोश · बिज़नेस और प्रोडक्टConversion FunnelA conversion funnel is the series of steps a visitor takes from first contact to a goal such as a purchase, with fewer people at each stage.शब्दकोश · बिज़नेस और प्रोडक्टCRM (Customer Relationship Management)A CRM is software that stores customer and prospect data and tracks every interaction, deal and follow-up in one shared place.शब्दकोश · बिज़नेस और प्रोडक्टCross-sellCross-selling is offering a customer additional, complementary products or services related to what they already buy or use.शब्दकोश · बिज़नेस और प्रोडक्टCSAT (Customer Satisfaction Score)CSAT is a survey metric that measures how satisfied customers are with a specific interaction, purchase or product, usually as a percentage.शब्दकोश · बिज़नेस और प्रोडक्टCustomer JourneyThe customer journey is the sequence of stages and touchpoints a person goes through from first hearing about a product to buying and returning.शब्दकोश · बिज़नेस और प्रोडक्टCustomer SuccessCustomer success is a function focused on helping customers achieve their goals with a product so they renew, expand and remain satisfied.शब्दकोश · बिज़नेस और प्रोडक्टD2C (Direct to Consumer)D2C is a model where a brand makes and sells its products straight to customers, skipping wholesalers, distributors and third-party retailers.शब्दकोश · बिज़नेस और प्रोडक्टDAU / MAU (Daily and Monthly Active Users)DAU and MAU count the unique users who engage with a product in a day or a month, and their ratio, called stickiness, shows how often users return.शब्दकोश · बिज़नेस और प्रोडक्टDesign SystemA design system is a shared set of reusable components, styles, guidelines and code that keeps a product's interface consistent and speeds up development.शब्दकोश · बिज़नेस और प्रोडक्टDPA (Data Processing Agreement)A DPA is a contract between a data controller and a processor that sets how personal data may be handled, secured and deleted on the controller's behalf.शब्दकोश · बिज़नेस और प्रोडक्टDropshippingDropshipping is a retail method where a store sells products without holding stock; a supplier ships each order directly to the customer.शब्दकोश · बिज़नेस और प्रोडक्टई-कॉमर्सE-commerce is the buying and selling of goods or services over the internet, including online stores, marketplaces and digital downloads.शब्दकोश · बिज़नेस और प्रोडक्टEBITDAEBITDA is earnings before interest, taxes, depreciation and amortisation, a measure of operating profit that excludes financing and accounting charges.शब्दकोश · बिज़नेस और प्रोडक्टERP (Enterprise Resource Planning)ERP is an integrated software suite that manages core business functions such as finance, inventory, procurement, manufacturing and HR in one system.शब्दकोश · बिज़नेस और प्रोडक्टEscalationEscalation is the process of passing a problem to a more experienced person or higher level of support or management when the current level cannot resolve it.शब्दकोश · बिज़नेस और प्रोडक्टFeature CreepFeature creep is the gradual, uncontrolled addition of features to a product, which grows its scope, complexity and schedule beyond the original plan.शब्दकोश · बिज़नेस और प्रोडक्टFree TrialA free trial lets prospective customers use a paid product for a limited time or with limited features before deciding whether to pay.शब्दकोश · बिज़नेस और प्रोडक्टFreemiumFreemium is a pricing strategy that offers a basic version of a product for free while charging for advanced features, higher limits or support.शब्दकोश · बिज़नेस और प्रोडक्टGMV (Gross Merchandise Value)GMV is the total value of goods or services sold through a platform in a period, before fees, refunds, discounts or costs are deducted.शब्दकोश · बिज़नेस और प्रोडक्टGross MarginGross margin is the percentage of revenue left after subtracting the direct costs of producing or delivering a product or service.शब्दकोश · बिज़नेस और प्रोडक्टGST (Goods and Services Tax)GST is a value-added consumption tax on goods and services charged at each supply stage; rules, rates and registration vary by country.शब्दकोश · बिज़नेस और प्रोडक्टHelpdeskA helpdesk is a system or team that receives, tracks and resolves customer or employee support requests through channels like email, chat and forms.शब्दकोश · बिज़नेस और प्रोडक्टICP (Ideal Customer Profile)An ICP is a description of the type of company that gains the most value from your product and is therefore the best fit to sell to.शब्दकोश · बिज़नेस और प्रोडक्टInvoiceAn invoice is a document a seller sends to a buyer listing goods or services provided, the amount owed and the payment terms.शब्दकोश · बिज़नेस और प्रोडक्टKanbanKanban is a visual workflow method that shows tasks as cards on a board and limits work in progress to keep delivery steady.शब्दकोश · बिज़नेस और प्रोडक्टKnowledge BaseA knowledge base is an organised, searchable collection of articles, guides and answers that lets customers or staff solve problems without contacting support.शब्दकोश · बिज़नेस और प्रोडक्टKPI (Key Performance Indicator)A KPI is a measurable value that shows how effectively a person, team or business is progressing toward a specific objective.शब्दकोश · बिज़नेस और प्रोडक्टKYC (Know Your Customer)KYC is the process by which a business verifies the identity of its customers, typically to meet financial regulations and prevent fraud.शब्दकोश · बिज़नेस और प्रोडक्टLead MagnetA lead magnet is a free resource, such as a guide, checklist or template, offered in exchange for a visitor's contact details.शब्दकोश · बिज़नेस और प्रोडक्टLTV (Customer Lifetime Value)LTV is the estimated total revenue or gross profit a business expects from one customer over the whole time they remain a customer.शब्दकोश · बिज़नेस और प्रोडक्टMerchant AccountA merchant account is a bank account arrangement that lets a business accept card payments and receive the settled funds.शब्दकोश · बिज़नेस और प्रोडक्टMOQ (Minimum Order Quantity)MOQ is the smallest quantity of a product that a supplier or manufacturer is willing to sell in a single order, set to keep production worthwhile.शब्दकोश · बिज़नेस और प्रोडक्टMRR (Monthly Recurring Revenue)MRR is the predictable revenue a subscription business expects to earn each month from active customers, excluding one-time fees.शब्दकोश · बिज़नेस और प्रोडक्टMSA (Master Services Agreement)An MSA is a contract setting the general legal terms between two parties so that future projects can be agreed quickly through short supplements.शब्दकोश · बिज़नेस और प्रोडक्टMVP (Minimum Viable Product)An MVP is the simplest version of a product that real users can use, built to test whether the core idea solves a problem worth paying for.शब्दकोश · बिज़नेस और प्रोडक्टNPS (Net Promoter Score)NPS is a customer loyalty metric from -100 to +100 based on how likely people are to recommend a company on a 0-10 scale.शब्दकोश · बिज़नेस और प्रोडक्टNRR (Net Revenue Retention)NRR is the percentage of recurring revenue kept from an existing customer group over a period, including expansion and after churn and downgrades.शब्दकोश · बिज़नेस और प्रोडक्टOKR (Objectives and Key Results)OKRs are a goal-setting method pairing an inspiring objective with a few measurable key results that show whether it was achieved.शब्दकोश · बिज़नेस और प्रोडक्टOnboardingOnboarding is the process of guiding a new customer or user to their first successful experience with a product so they keep using it.शब्दकोश · बिज़नेस और प्रोडक्टPayment GatewayA payment gateway is a service that securely passes card or wallet payment details from a customer's checkout to the bank network for authorization.शब्दकोश · बिज़नेस और प्रोडक्टPer-seat PricingPer-seat pricing charges a fixed fee for each user account with access to a product, so the bill scales with the number of people using it.शब्दकोश · बिज़नेस और प्रोडक्टPRD (Product Requirements Document)A PRD is a document that describes what a product or feature should do, why it is needed, who it is for and how success will be measured.शब्दकोश · बिज़नेस और प्रोडक्टProduct BacklogA product backlog is an ordered list of everything that might be done to improve a product, with the most valuable items at the top.शब्दकोश · बिज़नेस और प्रोडक्टProduct RoadmapA product roadmap is a high-level plan showing the direction, priorities and planned timing of a product's development over coming months or quarters.शब्दकोश · बिज़नेस और प्रोडक्टProduct-led Growth (PLG)Product-led growth is a go-to-market strategy in which the product itself drives acquisition, conversion and expansion, often through free tiers or trials.शब्दकोश · बिज़नेस और प्रोडक्टProduct-Market FitProduct-market fit is the point at which a product satisfies strong demand in a defined market, shown by users who keep using and paying for it.शब्दकोश · बिज़नेस और प्रोडक्टPrototypeA prototype is an early, interactive model of a product used to test ideas and gather feedback before the final version is built.शब्दकोश · बिज़नेस और प्रोडक्टRelease NotesRelease notes are short documents that tell users what is new, changed, fixed or removed in a new version of a product.शब्दकोश · बिज़नेस और प्रोडक्टRetention RateRetention rate is the percentage of customers or users who are still active or subscribed after a given period, the opposite of churn.शब्दकोश · बिज़नेस और प्रोडक्टRFP (Request for Proposal)An RFP is a document in which a buyer describes a project and invites vendors to submit proposals explaining how they would deliver it and at what cost.शब्दकोश · बिज़नेस और प्रोडक्टROI (Return on Investment)ROI is a ratio that compares the gain or loss from an investment to its cost, usually expressed as a percentage.शब्दकोश · बिज़नेस और प्रोडक्टRunwayRunway is the number of months a company can keep operating at its current spending before its available cash runs out.शब्दकोश · बिज़नेस और प्रोडक्टSaaS Quick RatioThe SaaS quick ratio compares recurring revenue gained from new and expansion sales with revenue lost to churn and contraction, measuring growth efficiency.शब्दकोश · बिज़नेस और प्रोडक्टSales PipelineA sales pipeline is a visual, stage-by-stage view of the deals a team is working on, from first contact to closed won or lost.शब्दकोश · बिज़नेस और प्रोडक्टScalabilityScalability is a system's or business's ability to handle growing demand without a proportional rise in cost or a drop in performance.शब्दकोश · बिज़नेस और प्रोडक्टScrumScrum is an Agile framework that organizes work into fixed-length sprints with defined roles, meetings and a prioritized backlog.शब्दकोश · बिज़नेस और प्रोडक्टSKU (Stock Keeping Unit)A SKU is a unique code a seller assigns to each distinct product variant so inventory can be tracked and identified.शब्दकोश · बिज़नेस और प्रोडक्टSOW (Statement of Work)A statement of work is a document that defines the specific tasks, deliverables, timeline and payment terms for a project between a client and a provider.शब्दकोश · बिज़नेस और प्रोडक्टSprintA sprint is a short, fixed-length period, usually one to four weeks, in which a team completes a set amount of planned work.शब्दकोश · बिज़नेस और प्रोडक्टStartupA startup is a young company built to find a repeatable, scalable business model, usually around a new product and under high uncertainty.शब्दकोश · बिज़नेस और प्रोडक्टSubscription ModelA subscription model charges customers a recurring fee, such as monthly or yearly, for continued access to a product or service.शब्दकोश · बिज़नेस और प्रोडक्टSupport TicketA support ticket is a record of a customer's issue or request that tracks its owner, priority, status and conversation until it is resolved.शब्दकोश · बिज़नेस और प्रोडक्टTCO (Total Cost of Ownership)TCO is the full cost of acquiring, running and maintaining a product or system over its lifetime, not just its purchase price.शब्दकोश · बिज़नेस और प्रोडक्टTiered PricingTiered pricing offers a few fixed plan levels, each with a set price and feature or usage limits, so customers pick the one that fits their needs.शब्दकोश · बिज़नेस और प्रोडक्टUnit EconomicsUnit economics is the analysis of revenue and costs for a single unit of business, such as one customer or order, to show whether growth is profitable.शब्दकोश · बिज़नेस और प्रोडक्टUpsellAn upsell is a sales technique that encourages a customer to buy a higher-priced version, upgrade or add-on of the product they are considering.शब्दकोश · बिज़नेस और प्रोडक्टUsage-based PricingUsage-based pricing charges customers according to how much of a product they actually consume, such as API calls, storage or compute time.शब्दकोश · बिज़नेस और प्रोडक्टUser FlowA user flow is a diagram of the steps a person takes through a product to complete a goal, including decision points and alternative paths.शब्दकोश · बिज़नेस और प्रोडक्टUser StoryA user story is a short description of a feature written from the user's perspective, stating who wants what and why.शब्दकोश · बिज़नेस और प्रोडक्टUX ResearchUX research studies users through interviews, usability tests and surveys to understand their needs and improve how a product is designed.शब्दकोश · बिज़नेस और प्रोडक्टVAT (Value Added Tax)VAT is a consumption tax added at each stage of the supply chain and ultimately borne by the end consumer; rules vary by country.शब्दकोश · बिज़नेस और प्रोडक्टWhat Are Terms of Service?Terms of Service are the rules a user agrees to follow when using a website or product, forming a contract between the user and the provider.शब्दकोश · बिज़नेस और प्रोडक्टWhat Is a Privacy Policy?A privacy policy is a public statement explaining what personal data a website or service collects, why, how it is used and who it is shared with.शब्दकोश · बिज़नेस और प्रोडक्टWhite LabelWhite label describes a product made by one company that another company rebrands and sells under its own name.शब्दकोश · बिज़नेस और प्रोडक्टWireframeA wireframe is a simple, low-detail layout sketch of a page or screen showing structure and content placement without colours, images or final styling.