A backlink is a link on one website that points to a page on another website. Also called an inbound link, it works like a citation: the linking site is effectively vouching for the destination.
Why it matters
Links are how crawlers discover pages and one of the long-standing signals used to judge importance. Relevant links from reputable sites generally help more than many links from unrelated or spammy ones. Backlinks also send direct referral visitors.
You can find your own backlinks in Search Console's Links report, and use a broken link checker to spot incoming links that now land on a 404.
Example
In HTML, a backlink to your guide looks like this on someone else's page:
<a href="https://example.com/guides/uptime">uptime guide</a>The words "uptime guide" are the anchor text, and the link's rel attribute (if any) tells search engines how to treat it.
Common misconceptions
- More backlinks always means better rankings. Quality and relevance matter more than quantity.
- Every link passes value. Links marked nofollow, sponsored or user-generated are treated as hints and may pass little or none.
- A backlink is permanent. If the linking page is deleted or the link removed, the value disappears.
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यह पेज सामान्य जानकारी है, जिसे हमारी संपादकीय टीम ने लिखा है और दस्तावेज़ीकरण बदलने पर अपडेट किया जाता है। सर्वर और प्रदाता अलग-अलग होते हैं, इसलिए बदलाव पहले सुरक्षित तरीके से जाँचें। देखें: संपादकीय नीति और अस्वीकरण.