E-E-A-T

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. It comes from Google's Search Quality Rater Guidelines, which human raters use to evaluate whether results are helpful and reliable. Trust is described there as the most important of the four.

Why it matters

E-E-A-T is not a single ranking factor or score. It describes qualities that Google's systems try to reward through many signals. It matters most for topics that can affect health, finances or safety, where wrong information can cause harm.

Practical signals include named authors with relevant background, first-hand evidence such as original photos or test data, clear sourcing, and visible ways to contact the business.

Example

A page about medication dosage shows:

Experience:       author describes real clinical practice
Expertise:        credentials listed, sources cited
Authoritativeness: cited by other reputable sites
Trust:            HTTPS, contact details, accurate content

Common mistakes

• Adding a fake author bio or invented credentials, which destroys trust.
• Treating E-E-A-T as a checklist to add a badge rather than improving content quality.
• Ignoring basics such as HTTPS and clear contact information.

Related

• SEO
• Content marketing
• Backlink
• Duplicate content

यह पेज सामान्य जानकारी है, जिसे हमारी संपादकीय टीम ने लिखा है और दस्तावेज़ीकरण बदलने पर अपडेट किया जाता है। सर्वर और प्रदाता अलग-अलग होते हैं, इसलिए बदलाव पहले सुरक्षित तरीके से जाँचें। देखें: संपादकीय नीति और अस्वीकरण.