Long-Tail Keyword

A long-tail keyword is a specific search phrase, typically three or more words, that targets a narrow need. Individually each gets few searches, but together they make up a large share of all queries.

Why it matters

Broad terms like "shoes" are dominated by big brands and give no clue about what the searcher wants. A phrase such as "waterproof trail running shoes for wide feet" is easier to compete for and the visitor is closer to a decision, so conversion rates are often higher.

Example

A small hosting guide site compares targets:

Query                               Competition   Intent
website down                        very high     mixed
is example.com down right now       medium        check status
fix 502 bad gateway nginx           lower         solve problem

The last phrase maps neatly to a single useful page.

Common mistakes

• Creating dozens of near-identical pages for tiny phrase variations, which causes duplicate content.
• Assuming long means useful. Check that people actually search for it.
• Ignoring how the top results already answer the query.

Related

• Keyword
• Search intent
• Duplicate content
• Conversion rate

यह पेज सामान्य जानकारी है, जिसे हमारी संपादकीय टीम ने लिखा है और दस्तावेज़ीकरण बदलने पर अपडेट किया जाता है। सर्वर और प्रदाता अलग-अलग होते हैं, इसलिए बदलाव पहले सुरक्षित तरीके से जाँचें। देखें: संपादकीय नीति और अस्वीकरण.