Core Web Vitals are three user-centric metrics defined by Google: Largest Contentful Paint (LCP) for loading, Interaction to Next Paint (INP) for responsiveness and Cumulative Layout Shift (CLS) for visual stability. They are measured on real visits and assessed at the 75th percentile.
Why it matters
They feed into Google's page experience signals, and slow or jumpy pages frustrate visitors regardless of rankings. Content relevance still outweighs them, but they can be a tiebreaker.
Field data is available in the Chrome User Experience Report and in Search Console, while lab tools such as Lighthouse help you reproduce and debug specific problems.
Example
Google's published thresholds for a "good" result:
LCP 2.5 seconds or less
INP 200 milliseconds or less
CLS 0.1 or less
Common mistakes
- Testing once in a lab tool and ignoring field data from real users.
- Optimizing the home page only; vitals are assessed per page group.
- Loading a large hero image without dimensions, which hurts both LCP and CLS.
Related
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