Google Business Profile (formerly Google My Business) is a free tool where owners manage their business information on Google Search and Maps. A profile shows the name, address, hours, category, photos, reviews, posts and links to the website or booking pages.
Why it matters
For local searches the profile often gets more views than the website. A complete, accurate and active profile helps customers find, trust and contact you, and is central to local SEO. Businesses must be verified, and Google may require proof of a real location or service area.
Respond to reviews professionally, add real photos regularly and use posts for offers or events, since an active profile signals a healthy, current business.
Example
Fields worth keeping accurate:
Primary category: Bakery
Hours: Mon-Sat 8:00-19:00, holiday hours set
Phone: one local number
Website link: https://example.com/shimla
Attributes: wheelchair accessible entranceCommon mistakes
- Creating duplicate listings for the same location.
- Choosing too many or inaccurate categories.
- Forgetting to update holiday hours or ignoring customer reviews.
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