Rich results are search listings with visual or interactive enhancements beyond the standard blue link and snippet. Examples include review stars, product price and availability, recipe images, event dates and video thumbnails.
Why it matters
Enhanced listings take more space and give more information, which can improve click-through for eligible pages. They depend on valid structured data that follows Google's guidelines and on content quality. Google decides when to show them and may change which types are supported over time.
Eligibility can also change when a page's content changes, so recheck markup after redesigns or CMS updates that alter how reviews, prices or dates are output.
Example
A recipe page with correct Recipe markup may display:
Spicy Lentil Soup
4.6 stars (212 reviews) · 35 min · 320 caloriesThe Rich Results Test and Search Console reports show whether markup is eligible and highlight errors.
Common mistakes
- Adding review markup for reviews that do not exist on the page.
- Expecting rich results for every valid page.
- Ignoring Search Console warnings after a template change.
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